Innovation Tour
I'm running near the end of my tour on Innovation. I'm not really speaking on innovation, but juicing the group of hotel franchise owners to get them ready to do a brainstorm on topics related to their hotel operations.
No matter how many exercises or activities the participants would engage, the ideas they'd play with didn't have much movement. They certainly came up with ideas, and some were radical, but the embedded need to make lists or embrace solutions to immediate problems is overwhelming. Thinking radically, or playing with ideas that seemed ridiculous or impossible is a practiced skill and not easily taught. Here are a few thingsI've learned as a result of working on this project.
- When someone writes down or shares an idea, ask "where does that take you/us?" In my sessions with these hotel owners that question seemed to move the conversation into more interesting territory. Keep asking it!
- Use pictures and stories of artists who have challenged the ordinary as a provocation. In this case, I've used Jackson Pollack. Pollack's innovation was to take the canvas off the easel and tack it to the floor, and then throw paint on it (A form call "Action Painting"). In the past, I've played short peices of music that were considered innovative and revolutionary. Showing images, playing recordings and explaining the paradigm shift and it's results demonstrates how small innovations have a big impact.
- Robert McKim's 30 Circles exercise (found in Visual Thinking) is a great way to provoke the idea that we all tend to compartmentalize the world. The exercise involves using a white piece of paper containing 30 concentric circles, and drawing as many objects in a short period of time as they can imagine. Mostly, people see each circle as a singular object and don't think to tie the circles together. It demonstrates how we tend to categorize everything, and even how we minimize how we view the world.
- Get rid of the seats, get rid of the tables..if possible. The tables and the seating tend to confirm the status of ideas as thought objects written in lists. Create a room where people can move, stand up, sit on the floor, or otherwise do something out of the ordinary. Stand up..MOVE!
- Making our ideas as visual as possible is critically important. In these sessions, everyone made lists and jotted down notes. Fine, but it robs the conversation of an element of creative provocation that is necessary to jumping and building innovative ideas. The more visual people can be, the more likely a new thought will occur.
- The result of a brainstorm might not come during the brainstorm. The brainstorm is merely a provocation, what happens after that is where a lot of energy can be captured. Encourage participants to be aware and carry a journal with them to record the potential/possible that will no doubt emerge following a robust brainstorm.






